The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
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Featured Resources
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Perrine's Sound & Sense: An Introduction to Poetry
Perrine's Sound and Sense is a fantastic book for studying poetry with your children. It is a great resource for high school students. It includes clear and thorough explanations of devices, forms, how to analyze poetry, and more, as well as a huge variety of poems, both classic and contemporary.
Learning Adventures
Each book in the Learning Adventures series covers skills and concepts for grades 4-8, with a history-based approach. Each contains a year's worth of lesson plans in a daily format. All subjects except math are covered.
The Way They Learn
The learning-styles expert, Cynthia Ulrich Tobias, gives parents a better understanding of the types of learning approaches that will help their children do better in school and at home. She offers practical advice for teaching in response to your child's strengths, even if his or her learning style is different from yours.
Idea Book For Cuisenaire Rods At The Intermediate Level
Grades 2-5. Idea Book designed for use with Cuisenaire Rods.
Happy Phonics
Happy Phonics uses games to teach early reading skills. Simple yet entertaining and educational, these phonics games are printed on colorful, sturdy cardstock ready to cut out. Included is a mother-friendly guidebook which contains details on how to teach phonics and reading, how to pronounce and teach the phonics sounds, how to make your own simple beginning readers, and step-by-step teaching information for each phonics sound. Happy Phonics covers beginning to advanced phonics.